Millions of customers

Can't be wrong.

Here’s our story, our mission, and what we want Diablo to offer customers around the world.

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    Diablo Sugar Free is founded

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    Diablo launches its first line of products, including sweets, chocolate bars, cookies, and wafers
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    Muesli bars range introduced

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    Milestone of 10,000 customers reached for the first time

    Launch of Diablo chocolate spreads

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    Range expands to include gummies, sandwich cookies, and new cakes
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    Diablo establishes partnerships with several major distributors worldwide
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    B Healthy acquires its second warehouse in the Czech Republic - doubling its customer base and establishing itself as a leader in sugar-free confectionery
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    Expansion of distribution in Europe and Asia; Diablo now stocked in over 80 countries


EST. 2010

It’s not one of those epic origin stories. It was more just… a brainwave. An idea that hit upon a gap in the market that wasn’t just about business, but consumer choice.

Kevin Mansouri, the founder of Diablo Sugar Free, founded the company in 2010. His goal was to provide sugar-free products to the public that were both delicious and healthy. He wanted to make sure that everyone could enjoy their favourite treats without having to worry about added sugar or compromising their health.

It was during the initial years of Diablo Sugar Free, which ranged from 2010 to 2014, that the company made a name for itself as a manufacturer and supplier of high-quality, sugar-free confectionery. The company launched its first line of products in 2012, which included sweets, chocolate bars, cookies, and wafers. By the end of 2013, the company had gained over 10,000 customers, and by the end of 2014, it had launched its famous chocolate spreads and introduced muesli bars to its product range. This rapid growth was largely due to the company's focus on high-quality products. The company also invested heavily in research and development to ensure their products met the highest standards.

Diablo Sugar Free experienced significant growth from 2015 through 2018. As a result of customer demand, Diablo Sugar Free expanded its product line to include gummies, sandwich cookies, and a variety of new cakes from 2015 through 2018. Furthermore, a number of major distributors throughout the world have also formed partnerships with the company. Diablo Sugar Free's growth has made it a major player in the sugar-free food industry. The company now supplies products to customers in over 80 countries.

B Healthy has acquired its second warehouse in the Czech Republic in 2019 and 2020, doubling the number of customers it serves and establishing itself as a leading company in the sugar-free confectionery sector. B Healthy has now solidified its presence in Europe and Asia as a market leader, providing twice the number of customers with its sugar-free confectionery solutions.

A lot has changed at B Healthy since its establishment in 2021, with new sweets, syrups, muffins, and fruit cakes being introduced each year. Europe and Asia are among the countries where the company has expanded its distribution network, which now covers more than 80 countries. B Healthy's growth has been strong, driven by its consistent emphasis on quality, variety, and customer satisfaction, allowing it to become an international brand in a short period of time.


We want to put the
joy back into snacking.

Our mission is to give people snacking pleasure, but without any of the regret, guilt and cravings that sometimes come with it.

Using all of our expertise and knowledge, our enduring ambition is to cut the sugar, without cutting the sweetness.

By doing so, we believe we can give our customers delicious treats that can also be part of a balanced diet.